Less stress. More comfort. All organic.

Gentle European formulas modeled after breast milk — bringing comfort to your baby and more calm to your days.

Explore Formulas ➜

Less stress. More comfort. All organic.

Gentle European formulas modeled after breast milk — bringing comfort to your baby and more calm to your days.

Explore Formulas ➜

Loved by 128,000+ Parents Worldwide

With over 14 years of experience, we help parents feed their little ones with confidence and ease.

Featured by Leading Parenting Media

Our Most Popular Organic Formulas

HiPP Dutch Stage 2 (6+ Months) Combiotic Formula (800g)

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HiPP Dutch Stage 2 (6+ Months) Combiotic Formula (800g)

$49.99 $59.99 16.67%

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HiPP Dutch Stage 1 (0-6 Months) Combiotic Infant Formula (800g)

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HiPP Dutch Stage 1 (0-6 Months) Combiotic Infant Formula (800g)

$49.99 $59.99 16.67%

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Holle Stage PRE (0+ Months) Organic Infant Formula (400g)

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Holle Stage PRE (0+ Months) Organic Infant Formula (400g)

Content: 400 g ($4.49 / 100.00 g)

Variants from$27.99

$17.95 $24.99 28.18%

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Holle Organic Infant Goat Milk Formula Stage 2 (6-10 Months) (400g)

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Holle Organic Infant Goat Milk Formula Stage 2 (6-10 Months) (400g)

$33.99 $42.99 20.94%

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HiPP HA Stage 2 (6-12 Months) Hypoallergenic Baby Formula (600g)

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HiPP HA Stage 2 (6-12 Months) Hypoallergenic Baby Formula (600g)

Content: 600 g ($6.33 / 100.00 g)

Variants from$41.99

$37.99 $47.99 20.84%

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Holle Stage 1 (0-6 Months) Organic Infant Formula (400g)

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Holle Stage 1 (0-6 Months) Organic Infant Formula (400g)

Content: 400 g ($6.50 / 100.00 g)

Variants from$27.99

$25.99 $34.99 25.72%

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Holle Organic Infant Goat Milk Formula Stage PRE (0+ Months) (400g)

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Holle Organic Infant Goat Milk Formula Stage PRE (0+ Months) (400g)

Content: 400 g ($8.00 / 100.00 g)

Variants from$33.99

$31.99 $39.99 20.01%

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Lebenswert Stage 1 (0-6 Months) Organic Infant Formula (500g)

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Lebenswert Stage 1 (0-6 Months) Organic Infant Formula (500g)

Content: 500 g ($5.60 / 100.00 g)

Variants from$28.99

$27.99 $36.99 24.33%

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Shop by Stage & Needs

Stage PRE & 1
For newborns and babies 0–6 months

Stage 2
For babies 6–12 months

Stage 3
For toddlers 12+ months

Sensitive & Goat Formulas
Comfort, HA & goat formulas

Why Choose OBF24

Peace of mind from the very first feeding.

We match lower prices + give you $10 credit.

Get store credit if a formula isn’t a good fit.

Insured 1–3 day delivery to your door.

Our formula team replies within hours. Drop us a message ›

We match lower prices + give you $10 credit.

Get store credit if a formula isn’t a good fit.

Insured 1–3 day delivery to your door.

Our formula team replies within hours. Drop us a message ›

Why European Formula Makes a Real Difference

European standards are among the strictest in the world, leading to clean, gentle formulas that support comfort and healthy development from the very beginning.

Easier Digestion

Balanced recipes designed to be gentle on tiny tummies, helping feeding feel smoother and more comfortable.

Less Spit-Up

Thoughtfully formulated ingredients that support calmer feedings and reduce spit-up for many babies.

Softer, More Comfortable Poops

Clean, organic ingredients that naturally support healthy digestion and easier poops.

The OBF24 Story

As parents in Germany, we trusted European organic formulas for our own babies and felt how reassuring truly clean and carefully regulated nutrition can be. When friends in the US couldn't find anything comparable, we sent a few boxes to help and were surprised how many families reached out soon after.

That small beginning grew quickly, and today we have shipped hundreds of thousands of packages to parents around the world. What matters most to us has never changed. Every family deserves safe, authentic European formula and the same peace of mind we wanted for our own little ones.

With love.
Your OBF24 Team 💛